Essex Lake Group at ICEA Madrid 2025
#EARSAi3
On September 25, 2025, leaders from across the insurance industry gathered in Madrid, Spain for the ICEA conference “Seguros Inteligentes: Gestionar con Datos, Crecer con Rentabilidad” (Smart Insurance: Managing with Data, Growing with Profitability)—a pivotal event exploring how Artificial Intelligence, Analytics, and Big Data are redefining profitability and precision across the insurance landscape.
The day began with opening remarks from María José Salcedo Cruz, Director of Research at ICEA, emphasizing the importance of leveraging data and AI to enhance operational efficiency and profitability. Fernando Cortiñas, Professor at IE Business School, set the stage with insightful reflections on the transformative role of AI in today’s insurance ecosystem, introducing a distinguished lineup of speakers driving real innovation in the field.
From Data to Decisions
The conference’s first keynote, “From Data to Analytics,” was delivered by Rafael Alejandro García Romero, CEO of Serfiex Risk Management & ALM, who addressed the challenges and opportunities of Insurtech 3.0—from actuarial modeling and data privacy to ethical AI and sustainable profitability.
Following this, Rohit Gupta, Managing Director at Essex Lake Group, presented compelling case studies from the U.S. and Canada, illustrating how telematics and advanced analytics are helping insurers transition from reactive payments to proactive prevention. His presentation underscored Essex Lake Group’s commitment to empowering insurers with data-driven foresight and intelligent automation.The conference’s first keynote, “From Data to Analytics,” was delivered by Rafael Alejandro García Romero, CEO of Serfiex Risk Management & ALM, who addressed the challenges and opportunities of Insurtech 3.0—from actuarial modeling and data privacy to ethical AI and sustainable profitability.The conference’s first keynote, “From Data to Analytics,” was delivered by Rafael Alejandro García Romero, CEO of Serfiex Risk Management & ALM, who addressed the challenges and opportunities of Insurtech 3.0—from actuarial modeling and data privacy to ethical AI and sustainable profitability.
Building Smarter Channels with Ai3
Adding to the day’s momentum, Paulamee Choudhury, Vice President at Essex Lake Group, showcased the implementation of a Channel Management Platform (CMP) powered by Ai3, demonstrating how insurers can dynamically optimize distribution and operational strategies using data intelligence and adaptive rule-based systems. Following this, Rohit Gupta, Managing Director at Essex Lake Group, presented compelling case studies from the U.S. and Canada, illustrating how telematics and advanced analytics are helping insurers transition from reactive payments to proactive prevention. His presentation underscored Essex Lake Group’s commitment to empowering insurers with data-driven foresight and intelligent automation.
A Vision for the Future
As the event drew to a close, Peter A. Cummings, President and CEO of Essex Lake Group, highlighted how Ai3 technologies are revolutionizing industries across the U.S. and China, creating self-improving ecosystems that deliver rapid, scalable solutions. He emphasized how Essex Lake Group continues to drive innovation globally—transforming traditional insurers into agile, data-empowered organizations capable of thriving in an AI-first world.
Leading with Intelligence
The event reaffirmed the Essex Lake Group’s leadership in integrating EARS™, powered by Ai3, across global insurance markets—enabling clients to manage with data, grow with profitability, and sustain a competitive advantage in a rapidly evolving landscape.
With every implementation, from North America to Asia and now Europe, Essex continues to prove that the path forward for insurers is smarter, faster, and driven by intelligent data.
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